PUBLIC RELATIONS FOR NONPROFIT ORGANIZATIONS
ASHA PR has been able to successfully support and supplement many nonprofits and foundations’ public relations efforts as many nonprofits simply don’t have the in-house resources, time or specialization to advocate effectively to their external audiences or the media.
ASHA PR has not only the experience, but also the passion to help create and spread positive news for nonprofits, socially responsible and sustainable companies. ASHA PR has a passion for military/veteran advocacy, children’s welfare, mental health and overall wellness and many other nonprofit causes and issues. This increased awareness and energy for the greater good helps ASHA PR clients grow, react to changing needs, and inspire the public to support them through financial donations and volunteer opportunities. ASHA PR uses messaging, advocacy, trust and long-established media connections to help turn nonprofits into a powerful force for good.
ASHA PR employs several strategies to specifically help nonprofits generate the media attention and public awareness they deserve, using a human-centered approach to put organizations working for good in the spotlight:
MESSAGING AND STRATEGIC POSITIONING
Identify a nonprofit’s position and unique mission, then translate that into positive messaging and compelling storytelling to put the nonprofit into the spotlight—locally, regionally or nationally.
Bring together nonprofits and businesses to address social issues, generate positive buzz for the organization, supportive businesses, and society as a whole.
Coordinate people, mobilize resources, execute and guide nonprofit events, including fundraisers, celebrity events, product launches, workshops and more with goals of generating donations and revenue, public awareness and media attention.
Obtain ongoing and consistent media coverage that helps drive recognition and donations, as well as develop the organization’s ongoing public narrative.
Address and manage unwanted or unwarranted media attention through steady and experienced crisis communications preparation and execution.
SOCIAL MEDIA STRATEGY
Strategic plans of targeted social media campaigns to generate followers for nonprofit organizations and causes.
Nonprofits may consider outsourcing public relations activities if the board has approved an ambitious new strategic plan focusing on extensive community outreach; the organization has been unexpectedly thrown into the middle of controversy; the executive director needs help developing a compelling story or establishing their public voice; or the organization seeks to generate expanded media attention, even outside the local market.
In each of these cases above, nonprofits can achieve great results by trusting ASHA PR to generate public awareness, media attention and donations for these organizations that are working tirelessly to solve the complex issues facing our society today. Outsourcing PR activities to ASHA PR allows nonprofits great flexibility: from strategy design, staff training, press release and other copywriting, media outreach, crisis communications, and event success.
ASHA PR SERVICES
PRESS RELEASES / WRITING